Three Grady Management communities Ranked Among the 2020 Elite 1% Properties
February 2, 2021 11:50 AM
Arden Place, East of Market, and Georgia West have been recognized among the Elite 1% properties in the nation with the best online reputation for 2020. The Elite 1% ORA™ Power Ranking is an annual ranking developed by J Turner Research. Based on monthly online reputation research of over 122,000 apartments across multiple review sites and Internet Listing Services (ILSs), J Turner assigns an independent Online Reputation Assessment Score (ORA™ Score) to each property, and this score determines a property’s rank. J Turner Research is an independent market research and online reputation management company exclusively serving the multifamily industry.
For the year 2020, a total of 1,303 properties earned the Elite 1% distinction. To be eligible for this ranking, a property had to register a minimum ORA™ score of 90. For properties with the same ORA™ score, the property with the higher number of reviews ranked higher. The national average ORA™ is 65.73.
The ORA™ score, based on a scale of 0–100, is an aggregate compilation of an apartment’s ratings across multiple review sites and ILSs. East of Market scored 93 while both Arden Place and Georgia West scored 92. The national average score is 65.73. The ORA™ score is the multifamily industry’s standard to measure and benchmark a property’s online reputation.
The annual Elite 1% ranking is part of the ORA™ Power Ranking series published by Multifamily Executive (MFE). Each month, MFE features a ranking of properties and management companies based on their ORA™ scores. A property or a management company does not have to be a J Turner Research client to qualify for this ranking. To learn more about ORA™, please visit www.jturnerresearch.com/about/what-is-ora-score.
“We are thrilled to have three communities named by J Turner Research among the Elite properties in the nation for our stellar online reputation. It takes a team to win residents over, and we are incredibly grateful to residents who acknowledge our efforts online. Congratulations to the teams at Arden Place, East of Market and Georgia West!” Stacy Whyte, Director of Marketing
About J Turner Research
J Turner Research is the leading full-circle online reputation management firm that empowers clients with data to drive revenue. With our unique 360-degree process, we enable companies to enhance resident satisfaction, increase closing ratios, and improve online reputation. Our Online Reputation Assessment™ (ORA™) score serves as the industry standard for measuring a property’s online reputation. For more information, please visit https://www.jturnerresearch.com/.
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